First appearing in the 1900s, the visual identity of one of the world’s most reputable oil and gas companies has always been based on the graphical representation of its name, Shell.
Over its more than 100-year history, the Shell logo has made its way from a rather true-to-life depiction of a seashell to a stylized emblem.
While their logo may not be as simple as many other brands nowadays, it still holds an elegant and sophisticated look that represents the long-standing global reputation of the oil and gas company.
Colour first appeared with the construction of Shell’s first service stations in California.
Fact: A coloured logo design increases brand recognition by up to 80%.
Not only did red and yellow help Shell stand out, but they were also the colours of Spain, where many early Californian settlers were born.
Many believe this is an attempt at creating an emotional bond with consumers.
A report by Harvard Business Review has found that those who are ‘fully connected’ emotionally are 52% more valuable to brands than customers who are ‘highly satisfied’, reports Harvard Business Review.
With this method, Shell’s logo allows them to interact with customers without personally being in touch with them all the time and creates loyalty and trust.