Another trend making its way back from the past is Gradients.
In the past, Gradients were a great way to add colour and depth to designs, but were quickly overlooked due to the popularity of flat designs.
This year in 2022, Gradients are coming back in full force as designers are finding a way to combine gradients with flat design as a way to add colour overlay and texture to backgrounds.
“Gradients have come a long way in the technical execution of what’s possible,” says Sean Feehan, Envato UX Designer. “This has led to exciting exploration and developments with irregular and multicolour blends among the creative community.”
What are Gradients?
Gradients came from the geek/retro aesthetic but are now seriously popular in many industries, spreading across social media, branding, digital art, and logo design.
Gradients, also known as colour transitions, refer to the gradual blending of one colour to another colour (this can go on continuously too if you’re in a colourful mood as gradients are not bound to only two colours!)
The gradient trend is extremely versatile and is very eye-catching. One of the most popular uses of Gradients can be seen on social media application Instagram with their new gradient logo design giving them a much more modern and fresh look.
Why Should You Incorporate Gradient Design into Your Brand in 2022?
- Versatile and gives an idea of fluidity
- Easy to work with for animation
- Impactful to building a signature style.
Need some inspiration?