As a distinctive cocktail Lounge in Pererenan_, Leblon has brought a retro-swinging brazilian vibe into the heart of Canggu, serving innovative cocktails and fine bites to share.
Request: To promote the place trough genuine ideas on social media and digital marketing, as well as develop its brand image in order to create distinctive, relevant communication tools (like Instagram story templates).
Proposal: We started to develop a story-telling around Leblon’s DNA, with an artistic direction matching the swinging-retro and elegant vibe. We also worked around matching the different aspects/main values to promote and with the right audiences in order to develop efficient segments of communication.
Story-telling art direction
Digital marketing strategy