Monsieur Blonde is an iconic brand of jewelry and lingerie in Bali with a retro-modern vision of femininity, bringing that French “je ne sais quoi” to the island babes from all over the world.
Request: As they were about to launch their new collections, they needed a new artistic direction to bring a fresh vision of the brand and create a stronger link with their audience, to go beyond what they usually do.
Proposal: We worked on the brand image throughout the spectrum of the new collections and references, adding a bolder and more striking aesthetic. We created their latest lookbooks and content strategy for social media to embody the turning point in the artistic direction of the brand.
Content Strategy for social media
Lookbooks Layout Design