Monsieur Blonde is an iconic brand of jewelry and lingerie in Bali with a retro-modern vision of femininity, bringing that French “je ne sais quoi” to the island babes from all over the world.

Request: As they were about to launch their new collections, they needed a new artistic direction to bring a fresh vision of the brand and create a stronger link with their audience, to go beyond what they usually do.

Proposal: We worked on the brand image throughout the spectrum of the new collections and references, adding a bolder and more striking aesthetic. We created their latest lookbooks and content strategy for social media to embody the turning point in the artistic direction of the brand.