_ 5 Ways To Grow Your Email Marketing Through Social Media
[+ 1 Bonus Tip!]
Do you want to grow your email marketing through your social media platforms?
You’ve come to the right place.
This blog will list 5 Ways To Grow Your Email Marketing Through Social Media (Plus 1 Bonus Tip!)
Social media is one of the best tools for attracting a following and getting your brand noticed.
But simply gaining a social media following will lead you nowhere.
What many companies fail to notice is that regardless of how significant your social media following is, if they’re not on your email marketing list, you risk losing potential clients with something happening to your social media account.
So, how should you avoid this common mistake and grow your email marketing through social media?
_ Host Twitter Chats
Tweets and retweeting may not be the kind of lead-generating strategy most businesses might think of, but you’d be surprised how effective it can be.
Twitter Chats are designed to bring together a community of like-minded individuals to discuss a certain topic or ask questions.
With your Twitter chat, you will be able to simultaneously increase your social clout as well as gain and interact with new Twitter users everytime.
Naturally, this will lead to an interested community of potential email leads.
_ Create a Blog That Readers Can Subscribe To
Not all gated content is worth a click and a website visit.
Often, to gain a potential client’s interest, you will have to first offer something for free.
Blogs are a highly effective way to get email leads in a short amount of time.
You can begin with a simple blog post that offers beginners advice on a subject before offering advanced tips that they can have full access to by signing up with their email address.
_ Develop a Lead-Generating Facebook Ad
Spending a little money on social media advertising can go a long way.
In the case of Facebook Ads, you are able to target your exact demographic.
Paired with the right message, you’ll be able to gather email leads almost instantly.
To ensure your Facebook Ad is as optimal as it could be and get you the results you want, offer something useful for free in exchange for an email address.
_ Leverage LinkedIn Groups
Each social media platform brings its own set of advantages.
LinkedIn is a professional network bringing employees and would-be employees together. So why not leverage this and attract potential clients to your business?
Create your LinkedIn group with a profile that is in line with the audience you are aiming for, then consistently engage with group members weekly through articles or encouraging discussion on specific topics.
To get members for your group, use the built-in advanced search feature on LinkedIn to find your target customers. Compile their information in a spreadsheet and then begin contacting those targets individually.
Connect with your would-be customers and invite the targets to be part of your new group.
Initially, you’ll have to put effort into building the group but once it builds, you’ll be in a perfect position to make an offer to join your email list in exchange for something valuable and free (a lead magnet)
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, trial subscriptions, samples, white papers, e-newsletters, and free consultations).
_ Film Lead-Generating Instagram Stories
Instagram is a medium that provides a million possibilities.
Your creativity can run wild on the social media platform with short promotional videos, marketing slogans, funny instagram reels or even trending memes.
Here’s a fun example from one of our clients:
Whatever you decide to do, ALWAYS make sure to provide a Call-To-Action. You can’t generate email leads if you fail to ask people to subscribe!
A call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action.
_ Bonus Tip:
Create a Contest / Giveaway
Who doesn’t love free stuff? Many large companies are jumping on the giveaway bandwagons because they are proven to work.
Use your companies social media to host your giveaways that requires your followers’ information to join.
Encourage your followers to click your website link and sign up with their email information.
So there you have it, 5 Ways To Grow Your Email Marketing Through Social Media.
When used correctly, social media has the potential to skyrocket your business to new heights.
The key is that while you continue to grow your social media following, make sure to turn those followers into email leads!
Are you using your social media to grow your email marketing?
Are you looking for more ways to grow your email marketing but short on ideas?
We work closely with our clients to identify their business goals then develop a brand strategy to achieve them. Jump on a call with us today at +62881037856952 and let’s get working on new strategies.